Today, April 24th marks the fourth anniversary of the collapse of the Rana Plaza garment building in Bangladesh, which killed 1,134 factory workers and injured a further 2,500 people.
It is also the start of Fashion Revolution Week, an ethical movement that began in the UK whose current focus is #whomademyclothes, a campaign which encourages consumers to demand greater transparency in the fashion supply chain.
So, do you know who made your clothes? How was it made and where? These are the questions we should be asking ourselves.
“Once you educate yourself, you’re left with choices” ~ Yvon Chouinard
Here are three ways to get involved with Fashion Revolution Week, and shop mindfully in the process. One way is by organizing an evening where you swap clothes with your friends or go hunting for gems in a thrift / consignment store – like I did. I bought this top seven years ago from a consignment store and I bought this pants from H&M a year ago. H&M offers clothing donation services, where you drop your clothes off at stores in exchange for a voucher.
One of the most eye opening statistics to emerge on the topic of sustainable fashion is that the average piece of clothing in our wardrobes is worn just four times. Before purchasing an item of clothing ask yourself: Will I still love this in a few months? How can I mix and match this with something I already own? Do I own something similar? What is the cost per wear? Where was this made? How was it made?
Did you know almost 70% of the clothes we throw away could be prevented with better care habits? Wash your clothes with care. If all it needs is a little patching or a stitch or two, take the time to mend it instead of throwing it away. By doubling the useful life of clothing from one year to two years educes emissions over the year by 24%.
Think before you impulse buy this week lovelies. Buy less, choose well, make it last.
Hair by Billy Disciullo
Photos by Andrew Swaine